Data Storytelling in Marketing: Comment points de vente raconter des histoires persuasives à travers les données

Name: Data Storytelling in Marketing: Comment points de vente raconter des histoires persuasives à travers les données
Brand: Data Storytelling in Marketing: Comment points de vente raconter des histoires persuasives à travers les données
SKU: 2469269
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Product Name: Data Storytelling in Marketing: Comment points de vente raconter des histoires persuasives à travers les données
Subject Area：Business & Economics Book Title：Data Storytelling in Marketing : How to Tell Persuasive Stories T Publication Name：Data Storytelling in Marketing: How to Tell Persuasive Stories Th Publisher：Kogan Page, The Limited Item Length：9.2 in Subject：Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning Publication Year：2024 Type：Textbook Format：Trade Paperback Language：English Item Height：0.9 in Author：Caroline Florence Item Weight：15.9 Oz Item Width：6.1 in Number of Pages：269 points de vente Pages ISBN：9781398615038
Marketers are storytellers, they write content, marketing strategies and devise internal communications, butunless these stories are evidence-based, they wont be believable or truly persuasive.

Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.

This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether youre a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.

Written by expert trainerCaroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

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Data Storytelling in Marketing: Comment points de vente raconter des histoires persuasives à travers les données

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